How was the 2019 financial year for your business? Did you meet your KPI’s, projections, and service offerings?
With the 1st of April just around the corner, now is the time to start planning for how you want your 2020 financial year to be.
Make the 2020 financial year about being efficient and effective in all parts of your business and services. What does this mean? It means if you have been doing some things the hard, long way because it has always been done like that, then make this new financial year the year that changes and helps your business and services, not to mention bank account, flourish.
What is the right thing for your business? Each business is different, but we all have the same goals and aspirations to deliver tidy, seamless accounts to business owners so they do not have to do it themselves. I have been in business for over 16 years, whilst servicing business owners for over 30 years. I have tried a lot of different tools, processes, and systems since then and would like to share some of the things I have learned that have helped my business get to where it is today.
- Get your clients sticky
Create raving fans by providing the best bookkeeping service you can. If your clients see the value in what you do for them, they will not question your invoice and will start referring you to their friends.
- Get your clients on set packages
Gone are the days of charging per hour. When you have sticky clients who see the value you add to their business, they will not mind paying the price you are worth. Packages are great for your client's internal budgets and provide a consistent income for you which reflects the value you add.
- Have a detailed on boarding process and checklist
If clients do not feel the love or become sticky within the first 90 days it can make for a challenging experience for both parties. By having all of the client information and requirements up front, there is less room for error and under-exceeding their expectations. It also shows you are organised and consistent, which ultimately means you are more efficient in your own business.
- Get ahead of those tricky clients
If you have some clients that are a bit more painful than others when it comes to getting information from them, get ahead of them now and book in an appointment or reminder call when it comes closer to the 31st March.
- Plan ahead
Always plan your diary out 4 weeks in advance. Planning is key to successful delivery. By planning you can manage workflow in the busy times (like April) and get work done. There are a few public holidays in April, and Inland Revenues myIR service will be down from Thursday 18th of April 2019, reopening on Tuesday 26th April 2019. So, make sure you plan around these important dates so you deliver on time.
- Plant your seeds now
It can take up to 6 months for some of your campaigns or marketing ideas to start working. Create your marketing strategies and start promoting now so once the busy period starts to calm down, you get new client opportunities instead of battling the client rollercoaster most businesses experience when trying to attain new clients. Consistent marketing will not only show you as a thought leader in our industry, but it will also get you new clients and referrals if you are consistent.
Take the time in March to look at your business and see if any of the tips above can help your business flourish.
Have a great rest of the month.
If you have any queries on the above, please contact
Institute of Certified New Zealand Bookkeepers